Maple Court Residences — Property Listing Landing Page
An original single-property real-estate landing page sample with a sticky inquiry form, built to keep the contact path visible without a separate 'Contact Us' page.
A self-initiated sample for a fictional single-property listing. Real-estate PPC traffic is usually looking at one specific property, so the page is built around that — a facts strip up top, a sticky inquiry form beside the details on desktop, and no navigation away from the page.
Case study
Problem
A lot of single-property pages bury the inquiry form under a wall of description, or send it off to a separate Contact page. By the time an interested visitor actually finds it, the moment that made them want to reach out has already passed.
Approach
I kept the form in a sticky sidebar next to the property details on desktop — always one glance away, no matter how far down the page you've scrolled — and gave it two ways in, not just one, since not everyone who's interested is ready to book a tour yet.
Key decisions
- Sticky sidebar form, not a bottom-of-page one. People browse property details before they act, so the form has to stay reachable the whole time they're browsing.
- The facts strip (beds, baths, sqft, price) comes before any narrative copy — PPC visitors filter on the numbers first and decide from there whether the story's worth reading.
- A second, lower-commitment CTA ('Request a callback') sits next to 'Schedule a tour', because booking a tour is a bigger ask than some visitors are ready for yet.
Outcome
// TODO: No real traffic — this is a self-initiated sample, not a deployed campaign. Conversion data not available.
Highlights
- Sticky inquiry form on desktop so the CTA stays visible while scrolling through property details
- Key-facts strip (beds/baths/sqft/price) placed immediately below the hero, before any descriptive copy
- Two CTA tiers — 'Schedule a tour' (primary) and 'Request a callback' (lower-commitment) — for visitors at different intent levels